CAREER GUIDES

Explore a role before you choose a direction.

Use these guides as starting points for research and reflection. Role titles vary between employers, so compare each guide with current job descriptions and conversations with people doing the work.

ROLE GUIDE

Software developer

Software developers build and maintain software by turning requirements into code, tests, and reliable changes. The exact work depends on the product, team, and technology stack.

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ROLE GUIDE

Data analyst

Data analysts help teams make sense of data by clarifying questions, checking data quality, analyzing patterns, and communicating limitations and findings.

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ROLE GUIDE

Product manager

Product managers help teams decide which customer problems to solve and how to learn whether a solution is useful. Responsibilities vary widely by organization and product.

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ROLE GUIDE

UI/UX designer

UI/UX designers make digital experiences easier to understand and use through research, interaction design, visual decisions, prototyping, and iteration.

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ROLE GUIDE

Cybersecurity analyst

Cybersecurity analysts help identify, investigate, and reduce security risks. Daily work can range from monitoring and incident response to vulnerability management and security operations.

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ROLE GUIDE

Financial analyst

Financial analysts organize financial and operating information to support planning, forecasting, and decisions. The balance of accounting, modeling, research, and communication differs by team.

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ROLE GUIDE

Digital marketer

Digital marketers plan, run, and evaluate online campaigns and content. Their work may focus on search, paid media, lifecycle, social, analytics, or a combination.

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ROLE GUIDE

Business analyst

Business analysts help clarify business needs and turn them into workable requirements, process changes, and shared understanding between stakeholders and delivery teams.

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RESEARCH PAY WITH CONTEXT

Compare role scope and local market evidence.

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